Professional Summary
Marketing and communications leader with 8+ years of experience developing campaigns that drive audience growth and brand engagement. Extensive experience in translating creative ideas into measurable results through cross-functional collaboration. Skilled, trained writer with a passion for elevating brands through engaging storytelling.

Experience
Publicist (Seasonal), 08/2025 – 10/2025
Film at Lincoln Center - New York, NY

·   Led press coverage of Currents and Revivals titles

·   Acted as a key liaison for distributors, filmmakers, PR teams, and press

·   Led press screenings and A-list photo calls

·   Created comprehensive wrap reports including photo assets, press coverage, quotes, and festival data to present to board members and to use in the creation of future assets  

Associate Director, Communications and Social Media, 08/2022 – 07/2025
Barnard College - New York, NY

·   Developed and executed integrated communications strategies aligning executive priorities with media, digital, and community engagement efforts

·   Owned end-to-end content lifecycles, resulting in the school’s all-time top-performing social media content

·   Achieved 1,949.8% growth in post link clicks, 429.1% growth in post impressions, and 11,021% net audience growth across platforms

·   Wrote and edited features on alumnae accomplishments, newly published research, events, and student stories

·   Partnered cross-functionally with leadership, design, writers, and external partners  

·   Co-developed cross-campus communications programming with Columbia University partners and trained dozens of staff in social media strategy

·   Operated with nimbleness and flexibility during crisis periods and leadership transitions, crafting communication strategies to protect institutional reputation

Interim Marketing & Audience Engagement Manager, 02/2022 - 08/2022
The Tank - New York, NY

·   Owned the development and implementation of dynamic social media campaigns

·   Maintained website content and collaborated with creative teams on web assets

·   Scheduled, produced, recorded, and edited the theater's podcast, using Zencastr and GarageBand

·   Worked with an ever-rotating roster of creative teams on promoting and tracking ticket sales

·   Designed assets using Canva, Adobe Suite, and CapCut

·   Designed and distributed newsletters and e-blasts to audiences via Mailchimp

PR and Social Media Manager / Marketing Consultant, 05/2020 - Present
Freelance - New York, NY

·   Developed and executed publicity and digital strategies for independent and repertory films for major theaters and across U.S. and international festivals

·   Collaborated globally with filmmakers, presenting platforms, publications, and influencers

·   Secured strong coverage that launched independent film #LIKE to a Top 30 iTunes rental, increasing revenue and digital viewership

Freelance Writer, 05/2014 - Present
Freelance - New York, NY

·   Chosen from 100+ applicants to participate in the New York Film Festival's Critics Academy

·   Served as Weekend Editor at Paper Magazine

·   Published pieces for Paper, Slate, Roger Ebert, Reverse Shot, and other publications

Publicity Manager, 12/2018 - 05/2020
Brooklyn Academy of Music - Brooklyn, NY

·   Led publicity campaigns for major film releases and festivals, driving national media coverage and audience engagement through coordinated press, events, and talent activations

·   Served as primary media contact, pitching and placing stories with regional and national outlets

·   Expanded and diversified BAM’s press/influencer network by 100+ writers

·   Developed and maintained relationships with media, influencers, and community partners to enhance brand visibility and engagement

·   Collaborated with filmmakers, distributors, and external PR partners to align campaign messaging and amplify reach across earned and owned channels

·   Crafted eye-catching, detailed press releases and materials

·   Managed talent-forward events, talks, and press opportunities

·   Established BAM Film’s photography archive and managed relationships with photographers

Repertory Publicity and Marketing Associate, 02/2016 - 09/2018
Film Forum - New York, NY

·   Consistently secured major coverage from The New York Times, The Village Voice, Time Out New York, and other major outlets for repertory programming and Film Forum Jr.

·   Honed Film Forum’s institutional voice on social media and increased audience engagement

·   Meticulously crafted all written press materials for repertory programming and Film Forum Jr

·   Pitched and managed talent-forward special event campaigns

Education

Mst, Creative Writing
University of Oxford - Oxford, UK

B.A., Russian Language and Literature
Barnard College - New York, NY

Skills

·   Digital content and editorial strategy

·   Adobe Suite, CMS, and design tools

·   Analytics-driven storytelling and performance measurement

·   Media relations, influencer relationship management, and crisis communications

·   Social media planning, content creation,
and strategic scheduling

·   Organic social media and audience engagement

·   Event production and talent relations

Selected Speaking Engagement

SMSsummit - Higher Ed Social Media Summit, October 2024
Panelist for “Tools for Higher Ed Marketers,” providing insight into audience analytics, content strategy, and digital engagement methods.